About
The Brand Story
She's self-defined, authentic, and 100% true. SmashGrrrls are women and girls who shatter stereotypes and ditch outdated norms. Not for the statement of it, but for the love of our passions and the expression of who we are. It’s about carving our own path, doing what we love, and flipping the script on what society thinks we should be into. SmashGrrrl is here to celebrate, encourage, and normalize ALL our pursuits.
"Smash" is all about breaking barriers—shattering gender norms, glass ceilings, and outdated expectations. "Grrrl" is a nod to the Riot Grrrl punk movement, where women rebelled against the male-dominated music scene, fiercely rewrote the rules, and built their own pro-female culture. Together, it’s a name that perfectly captures the SmashGrrrl spirit — one in which women and girls unapologetically claim their space and pursure their interests.
Because women are out there crushing goals and owning spaces where society still whispers, "You don’t belong." Yet, finding graphic apparel that celebrates us is still nearly impossible.
SmashGrrrl is here to change that. We’re raising the profile of bold women and girls thriving in so-called “untraditional” spaces—at work, at play, and everywhere in between. By repping SmashGrrrl, you’re not just rocking rad designs—you’re helping shatter stereotypes and emboldening others to go after their goals, too. Let’s keep smashing it, together!
OUR MISSION
To inspire, celebrate, and normalize ALL the ambitions and interests of women and girls.
OUR VISION
To build a world where women and girls chase their wildest dreams without limits or apologies.
